Airport

Mediakeys for Roc Nation (record labels)

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Roc Nation, one of the most prominent record labels in the world, launched a large-scale international OOH campaign to promote the launch of Jay-Z’s much anticipated new album, named 4:44. The campaign started with a teasing phase, with mysterious 4:44 ads appearing all around the world; on June 19th, a second creative started airing, finally releasing the details and launch date of the new album.

Mediakeys was charged with identifying key digital placements in London, Paris, Berlin, Oslo, Toronto and Tokyo and successfully planned and implemented that impressive campaign in the heart of all those markets!

The campaign attracted much attention and hundreds of web articles were published as soon as the album’s release date was announced, proving once again the power of OOH when it comes to generating buzz!

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Mediakeys for COTY – Hugo Boss Perfume

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The campaign objective is always the same for the Coty brands and for this metter Hugo Boss :
– Promote their products,
– Increase brand awareness,
– Drive traffic to their stores.

Mediakeys Media solution consisted in offering digital units directly in or as close as possible to the duty free area in Munich, Copenhagen, Tel Aviv, Los Angeles and Istanbul Airports.

 

 

Mediakeys for Hainan Airlines

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Mediakeys helped Hainan Airlines to celebrate and augment the awareness of the new route launching from Chengdu / Chongqing to L.A.

The agency secured the most impactful media formats in airport and bus wraps along routes that plow around LAX.

 

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LAX2501DG. Hainan Airlines. March 2017 (2)

LAX2502DG. Hainan Airlines. March 2017 (2)

Mediakeys for L’Oréal

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L’Oréal entrusted Mediakeys to help travel retail teams to identify and secure best media spaces in international key airports and top locations within city centers. It has been a 20 years collaboration to optimize media coverage in key airports through Mediakeys’ local connections with both media owners and airport – local authorities.


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L'Oréal_Médiakeys_OOH_airport_Media

Mediakeys for Dewar’s

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Mediakeys launched an interpretation of Bacardi’s John Dewar & Sons Fine Whisky Emporium at Frankfurt airport for a campaign in january.

The experience includes a vaporized sampling tasting Dewar’s and three of the premium aged single- malts within the blend (Aberfeldy, Glen Deveron and Royal Brackla) are transformed into liquid vapor.

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Mediakeys for SAP

SAP 2016

SAP chose Mediakeys to handle their B2B communication efforts all around the world, advertising custom solutions centered around enterprise mobility, in-memory computing, advanced analytics, cloud-based systems and more.

As an airport specialist, we have been in charge of planning and buying SAP’s global airport campaigns since 2015, covering airports such as London, Paris, Amsterdam, Frankfurt, Dubai, Bogota, Mexico City, Buenos Aires, Beijing, Shanghai, Hong Kong, Tokyo, Singapore, Moscow and São Paulo. Here are the images of the 2016 campaigns.

 

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Mediakeys for Absolut Vodka

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Absolut Vodka entrusted Mediakeys to support Absolut Vodka creative agency to make their out of the box projects happen for 15 years.

Mediakeys followed negotiation with airport authorities to enable the installation of out of the box strictures within key airports. Mediakeys also developed and improved Absolut Vodka media holding within the duty free areas in Scandinavia, Germany and Asia.

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Mediakeys for Bombay Sapphire

Mediakeys for Bombay Sapphire

Bombay Sapphire chose Mediakeys to help promote their famous gin at the Heathrow airport in London.

As part of the campaign, that has started on September 1st and is ending on September 30th, a booth was built where travelers, thanks to virtual-reality goggles, can have a tour of the distillery and witness the manufacturing process of the brand’s beverage.

Mediakeys for Bombay Sapphire

Mediakeys for Bombay Sapphire

Mediakeys for Bombay Sapphire

Mediakeys for Bombay Sapphire

Mediakeys for Range Rover – 2011

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Range Rover entrusted Mediakeys to handle the promotion of the launch of Range Rover’s new model Evoque at Zurich airport in 2011.

Mediakeys secured a stand for Range Rover in order to launch their new innovation at Zurich Airport. The goal was to convince potential customer to purchase the new cars by installing an exemplary model at the airport.

 

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Range_Rover_Mediakeys_OOH_Media Range_Rover_Mediakeys_OOH_Media

Mediakeys for the CIFF – 2016

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China International Furniture Fair wanted to promote their upcoming events among attendees of other similar events in the US, which Mediakeys achieved through strategically located media formats in select airports in Nevada and North Carolina at various times in 2015 and 2016.

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Mediakeys for YouthSpeak – 2016

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YouthSpeak, in partnership with the United Nations, wanted to launch an awareness campaign in Malaysia, encouraging young people to take actions to help change the world.

Mediakeys secured many media formats including a giant vertical screen in the city center and digital networks in busy commuter hubs, the Kuala Lumpur airport and trains in April 2016

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Mediakeys for Luneng Real Estate – 2016

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Lu Neng R/eal Estate launched a campaign in Seoul , Tabei, Bangkok and Phuket during the Chinese New Year. Their Aim was to target the Chinese-speaking tourists.

Mediakeys was chosen to secure key places such as airports and major billboards in all these big cities in order to reach efficiently the targeted population.

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Mediakeys for Coach

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The brief was to create a dominant position for Coach at Hong Kong Airport.

Mediakeys secured a package of numerous locations to create one of the most impactful campaigns ever installed at both departures and arrivals of Hong Kong airport & gave access to a unique inventory at Seoul Incheon airport.

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Travel Retail

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Airport advertising has been Mediakeys’ core expertise since 1993, promoting products, services and events throughout airports big and small around the world. Airport clients include major global brands such as SAP, Dolce & Gabbana, Bank of China, Lions Club International — as well as major international communication groups.

Mediakeys for Swarovski

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Mediakeys helped Swarovski to be visible at an unmissable event in Switzerland, and branding in USA and China.

In Switzerland the Swarovski campaigns were directly linked to the major Jewellery event, «Baselworld ». In USA and China, Mediakeys secured iconic media in New York with the phone Kiosks as well as highly renowned Revolution magazine in China.

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Mediakeys for Canton Fair – Since 2015

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Canton Fair, the renowned China import and export fair, wishes to attract the manufacturers and buyers from all around the world to their fair that takes place in Guangzhou every year. The goal is to communicate on the fair to an audience of manufacturers (100% B to B target) in various sectors and within more than 30 markets.

Mediakeys identified the most relevant media to target the manufacturers and selected sites in the major airports as well as supporting media like print. Mediakeys has been supporting this client for the past 5 years with an international coordination directly in China.

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Mediakeys for Samsung – Since 2007

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Mediakeys helped Samsung’s in house agency to create landmark OOH sites from scratch in key airports of 27 countries in Europe as well in other key locations needing the help of a OOH specialist.

The agency’s solution : a literal invasion of outstanding sites across the major European airports from 3D outdoor special builds to indoor structures such as the power poles, created from scratch by Mediakeys with the support of media owners and airport authorities. Mediakeys also involved private landlords on the airport roads.

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Mediakeys for Dolce & Gabbana

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Mediakeys supports the famous Italian Brand to take position in key airport locations, worldwide.

The agency identifies best last minute opportunities wordwide and creates a relevant coverage in airports before duty free areas as well as the baggage claim for a last long lasting impression – wordwide (China, Russia, UAE, Spain, Italy, etc…).

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Mediakeys for ICBC

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ICBC organized a pitch to optimize their international airport media buying in 2012.

Mediakeys’ China team won this pitch and developed key OOH solutions all over the world with the support of Mediakeys network – including the development from scratch of the jet bridges in Frankfurt.

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WHAT WE DO

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WHAT WE DO_wordingSite_600x250

OUR EXPERTISE : Local and International Advertising Campaign Deployment

Media planning : we help you plan effective out-of-the-box campaigns on a local level
Media buying : we put our local and global trade agreements at your service
Media Monitoring and Reporting : we monitor your campaigns everywhere in the world

Leading brands such as Air France, Dolce & Gabbana, Uniqlo, Samsung as well as major international communication groups (Havas, Publicis, and Omnicom among others) have chosen Mediakeys to fulfill their clients’s international advertising needs for over 20 years.
Established in 1993 in France, the agency is now a leading independent and international player in a global field that keeps expressing increasingly strategic local needs.

Mediakeys for Lions Club International

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Lions Club International organized a pitch in order to identify the media agency that could best provide media planning and buying services in their key markets to support their 2016 global advertising campaign.

The Mediakeys HQ won this pitch by identifying key international airports and relevant terminals to reach the target and increase LCI’s brand awareness. In close collaboration with all of its subsidiaries, Mediakeys implemented key OOH solutions all around the world.

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Mediakeys for Ernst & Young

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Ernst & Young chose Mediakeys to support their agency of record and secure landmark units in key international airports, implementing several campaigns every year in mature and emerging markets.

First, Mediakeys rethought the negotiation process worldwide, optimizing rates on behalf of Ernst & Young; subsequently, we were put in charge of OOH planning and buying in key international airports, the best platform to reach EY’s core audience of business travelers.

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OUR TEAM

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Patrick MacretMediakeys Paris
Patrick Macret
Directeur Media France
+33 1 84 20 09 60
[email protected]
28 boulevard Belle Rive
92500 Rueil Malmaison
France
Xuejing BianMediakeys Bejing
Xuejing Bian
Managing Director
+86 (0)10 6585 9671
[email protected]
805 ,Building B, Huaye International Center,
39 Middle East 4th Ring Rd, Chaoyang District, Beijing, 100025, China
Raphaël TaurelMediakeys New York
Raphaël Taurel
Managing Director
+1 (646) 854-3292
[email protected]
222 Broadway, 19th floor
New York, NY 10038, USA
Vincent JäggiMediakeys Zürich
Vincent Jäggi
Managing Director
+41 44 810 30 15
[email protected]
Flughofstrasse 50, CH-8152 Glattbrugg, Switzerland
Emilie TisserandMediakeys Singapore
Emilie Tisserand
+65 6836 5157
Managing Director
[email protected]
Mediakeys Pte Ltd, 3 Jalan Kledek,
Singapore 199259, Singapore
Maria-ClotildeMediakeys Italia
Maria-Clotilde Spallarossa & Alessandra Cremonte
Managing Director
+39 010 596 00 00
[email protected]
[email protected]
Via Teodosia, 2/5, 16129 Genova
Viale Monza 91, 20127 Milano
Alizée DardonvilleMediakeys Hong Kong
Alizée Dardonville
Managing Director
+(852) 9863 6401[email protected]
21F, The Phoenix, 23 Luard Road Wan Chai, Hong Kong
Mathias BouéeMediakeys Tokyo
Mathias Bouée
Managing Director
+81 (0)50 3736 8934
[email protected]
Mediakeys Japan K.K.
3F 3-22-3 Nishiazabu, Minato-ku,Tokyo 106-0031, Japan
Mediakeys Sao Paulo

Mediakeys for Coty

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Coty chose Mediakeys to secure key spectacular units and networks on a global level.

Mediakeys started by securing two key units in Seoul Incheon airport in 2014 as well as a network covering Malaga airport in Spain. In 2015, Mediakeys implemented key airport campaigns in Sydney and Melbourne.

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Mediakeys for Emerson

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Emerson’s former media agency had been booking Emerson’s airport media campaigns directly through media owners for years, hoping to have access to the best possible rates by avoiding middle men. First, Mediakeys managed to negotiate better rates on a global scale by redesigning the negotiation process with all the media owners; subsequently, Mediakeys was put in charge of OOH planning and buying in over 25 airports across 4 continents on behalf of Emerson, securing two major campaigns every year for the past 5 years.

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Mediakeys for SAP

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SAP chose Mediakeys to handle their B2B communication efforts all around the world, advertising custom solutions centered around enterprise mobility, in-memory computing, advanced analytics, cloud-based systems and more.

As an airport specialist, we have been in charge of planning and buying SAP’s global airport campaigns since 2015, covering airports such as London, Paris, Amsterdam, Frankfurt, Dubai, Bogota, Mexico City, Buenos Aires, Beijing, Shanghai, Hong Kong, Tokyo, Singapore, Moscow and São Paulo.

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AIRPORT

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Airport advertising has been Mediakeys’ core expertise since 1993, promoting products, services and events throughout airports big and small around the world. Airport clients include major global brands such as SAP, Dolce & Gabbana, Bank of China, Lions Club International — as well as major international communication groups.