Travel Retail

Mediakeys for Roc Nation (record labels)

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Roc Nation, one of the most prominent record labels in the world, launched a large-scale international OOH campaign to promote the launch of Jay-Z’s much anticipated new album, named 4:44. The campaign started with a teasing phase, with mysterious 4:44 ads appearing all around the world; on June 19th, a second creative started airing, finally releasing the details and launch date of the new album.

Mediakeys was charged with identifying key digital placements in London, Paris, Berlin, Oslo, Toronto and Tokyo and successfully planned and implemented that impressive campaign in the heart of all those markets!

The campaign attracted much attention and hundreds of web articles were published as soon as the album’s release date was announced, proving once again the power of OOH when it comes to generating buzz!

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Mediakeys for COTY – Hugo Boss Perfume

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The campaign objective is always the same for the Coty brands and for this metter Hugo Boss :
– Promote their products,
– Increase brand awareness,
– Drive traffic to their stores.

Mediakeys Media solution consisted in offering digital units directly in or as close as possible to the duty free area in Munich, Copenhagen, Tel Aviv, Los Angeles and Istanbul Airports.

 

 

Mediakeys for L’Oréal

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L’Oréal entrusted Mediakeys to help travel retail teams to identify and secure best media spaces in international key airports and top locations within city centers. It has been a 20 years collaboration to optimize media coverage in key airports through Mediakeys’ local connections with both media owners and airport – local authorities.


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Mediakeys for Absolut Vodka

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Absolut Vodka entrusted Mediakeys to support Absolut Vodka creative agency to make their out of the box projects happen for 15 years.

Mediakeys followed negotiation with airport authorities to enable the installation of out of the box strictures within key airports. Mediakeys also developed and improved Absolut Vodka media holding within the duty free areas in Scandinavia, Germany and Asia.

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Mediakeys for Range Rover – 2011

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Range Rover entrusted Mediakeys to handle the promotion of the launch of Range Rover’s new model Evoque at Zurich airport in 2011.

Mediakeys secured a stand for Range Rover in order to launch their new innovation at Zurich Airport. The goal was to convince potential customer to purchase the new cars by installing an exemplary model at the airport.

 

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Travel Retail

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Airport advertising has been Mediakeys’ core expertise since 1993, promoting products, services and events throughout airports big and small around the world. Airport clients include major global brands such as SAP, Dolce & Gabbana, Bank of China, Lions Club International — as well as major international communication groups.

WHAT WE DO

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WHAT WE DO_wordingSite_600x250

OUR EXPERTISE : Local and International Advertising Campaign Deployment

Media planning : we help you plan effective out-of-the-box campaigns on a local level
Media buying : we put our local and global trade agreements at your service
Media Monitoring and Reporting : we monitor your campaigns everywhere in the world

Leading brands such as Air France, Dolce & Gabbana, Uniqlo, Samsung as well as major international communication groups (Havas, Publicis, and Omnicom among others) have chosen Mediakeys to fulfill their clients’s international advertising needs for over 20 years.
Established in 1993 in France, the agency is now a leading independent and international player in a global field that keeps expressing increasingly strategic local needs.

OUR TEAM

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Patrick MacretMediakeys Paris
Patrick Macret
Directeur Media France
+33 1 84 20 09 60
[email protected]
28 boulevard Belle Rive
92500 Rueil Malmaison
France
Xuejing BianMediakeys Bejing
Xuejing Bian
Managing Director
+86 (0)10 6585 9671
[email protected]
805 ,Building B, Huaye International Center,
39 Middle East 4th Ring Rd, Chaoyang District, Beijing, 100025, China
Raphaël TaurelMediakeys New York
Raphaël Taurel
Managing Director
+1 (646) 854-3292
[email protected]
222 Broadway, 19th floor
New York, NY 10038, USA
Vincent JäggiMediakeys Zürich
Vincent Jäggi
Managing Director
+41 44 810 30 15
[email protected]
Flughofstrasse 50, CH-8152 Glattbrugg, Switzerland
Emilie TisserandMediakeys Singapore
Emilie Tisserand
+65 6836 5157
Managing Director
[email protected]
Mediakeys Pte Ltd, 3 Jalan Kledek,
Singapore 199259, Singapore
Maria-ClotildeMediakeys Italia
Maria-Clotilde Spallarossa & Alessandra Cremonte
Managing Director
+39 010 596 00 00
[email protected]
[email protected]
Via Teodosia, 2/5, 16129 Genova
Viale Monza 91, 20127 Milano
Alizée DardonvilleMediakeys Hong Kong
Alizée Dardonville
Managing Director
+(852) 9863 6401[email protected]
21F, The Phoenix, 23 Luard Road Wan Chai, Hong Kong
Mathias BouéeMediakeys Tokyo
Mathias Bouée
Managing Director
+81 (0)50 3736 8934
[email protected]
Mediakeys Japan K.K.
3F 3-22-3 Nishiazabu, Minato-ku,Tokyo 106-0031, Japan
Mediakeys Sao Paulo

Mediakeys for Coty

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Coty chose Mediakeys to secure key spectacular units and networks on a global level.

Mediakeys started by securing two key units in Seoul Incheon airport in 2014 as well as a network covering Malaga airport in Spain. In 2015, Mediakeys implemented key airport campaigns in Sydney and Melbourne.

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AIRPORT

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Airport advertising has been Mediakeys’ core expertise since 1993, promoting products, services and events throughout airports big and small around the world. Airport clients include major global brands such as SAP, Dolce & Gabbana, Bank of China, Lions Club International — as well as major international communication groups.