BRIEF : Furla wants increase brand awareness and drive to store traffic. MEDIAKEYS SOLUTION : Mediakeys designed and implemented an impactful OOH campaign in London Oxford Circus Underground Station. DATE : 2017 September from 11th to 24th COUNTRY : UK
Lions Club International entrusted Mediakeys one more time to support their 2017 global advertising campaign. Mediakeys identified key international airports, relevant terminals, and city emplacement to reach the target and increase LCI’s brand awareness.
In close collaboration with all of its subsidiaries, Mediakeys implemented key OOH solutions from March to May, all around the world : in Busan, Frankfurt, Kathmandu, Seoul, Shanghai, Taipei and Tokyo.
The CIFF (China International Furniture Fair), founded in 1998, has been successfully held for 38 sessions. It takes place semi-annually in Guangzhou, March and Shanghai, September.
With the successful experience of past 38 sessions, CIFF has been well accepted as the Weatherglass of China’s Furniture Industry, Asia’s Furniture Sourcing Center and the No.1 Platform for the World Class.
Every year the spring edition in Guangzhou connects over 3900 world leading brands with more than 170,000 professional attendees from 200 countries and regions, creating immense value for the international furniture industry.
Mediakeys created a campaign to announce and remind people of its 2 waves of Furniture Fair that will be held this year: March in Guangzhou and September in Shanghai.
Mediakeys created the media strategy for Ercom a reference French company in cybersecurity and communication networks, to promote Cryptobox the first sharing and collaboration solution providing end-to-end data encryption.
The agency planned, bought the best slots for the 2016 campaign mixing digital advertising, press and TV (BFM Business) in France.
Our bias : a powerful coverage of the AB+ professional influencers.
Mediakeys created a campaign for Polo Ralph Lauren in London on the occasion of the Wimbledon championships. Indeed, the brand wanted to highlight their partnership as an “Official supplier” of the Championships and reinforce their brand awareness among the tennis’ fans.
Mediakeys secured a a large OOH advertising format in Wimbledon, nearby the subway in order to maximize their targeting. The campaigns runs during the entire period of the tournament.
Montblanc Eyewear wanted to promote their new line of sunglasses as the sun shows up in cities where were their main distributors in China
Mediakeys created an impactful OOH campaign in key places in Shanghai ,Beijing, Chongqing, Xi’An. Acording to the budget, the agency favored iconic sites rather than to extend the campaign to more cities in order to reach a maximum of their targeted audience.