Esprit entrusted Mediakeys to create awareness and drain traffic to POS, also for 50th anniversary: set up a bang campaign to communicate about company’s history.
What’s better than OOH for an impactful campaign? Through Mediakeys strong worldwide hubs, the agency identifies the most relevant locations for Esprit to advertise and communicate to their target. Several types of OOH have been used, such as the big / event formats, the bus branding and the station domination to be present everywhere at any time to reach the target.
