Mediakeys launched a « street marketing » campaign in London and in NY for the Forever 21 brand.
The London’ store wanted to promote its reopening in August and its basement was rearranged to become a shop where any element could be bought for less than £10. The agency used different innovative “street marketing” tools such as clean-graffitis, rail boards and tote bags given out to Londoners on the street.
In NYC, Forever21 opened a store in the brand new World Trade Center Mall. One week full of activities, with brand ambassadors giving away flyers & branded hand fans on the street! Mediakeys helped make the opening a real success.