In spring 2012, Polo Ralph Lauren chose outdoor advertising for the first time in Europe with Denim & Supply. Due to the success of this campaign, they decided to renew the experience in the fall of 2012.
Mediakeys selected the network in order to create exclusive campaigns targeting the shopping areas and the AB1 population. Street furniture networks have been selected for their high standard formats and the best coverage that they allow in city centers. In Stockholm, the last days of the campaigns were dedicated to the launch of King Magazine and the opening of a new shop, which received Ralph Lauren’s New York team.