Mediakeys for Roc Nation (record labels)


Roc Nation, one of the most prominent record labels in the world, launched a large-scale international OOH campaign to promote the launch of Jay-Z’s much anticipated new album, named 4:44. The campaign started with a teasing phase, with mysterious 4:44 ads appearing all around the world; on June 19th, a second creative started airing, finally releasing the details and launch date of the new album.

Mediakeys was charged with identifying key digital placements in London, Paris, Berlin, Oslo, Toronto and Tokyo and successfully planned and implemented that impressive campaign in the heart of all those markets!

The campaign attracted much attention and hundreds of web articles were published as soon as the album’s release date was announced, proving once again the power of OOH when it comes to generating buzz!

Paris La Defense new 1






Cromwell Road new 1