CONTEXT : To “make reunions count” during Chinese New Year, Tiger Beer wanted to help Singaporean families to reunite. The ‘Reunion Project’ came live and the brand had the genuine idea to fly Singaporeans living oversea… home!
MEDIAKEYS SOLUTION : The agency designed and implemented an impactful activation campaign in front of the State Library of Melbourne. Mediakeys developed the Software content, managed the production of an interactive screen and managed the space customization. Mediakeys Singapore team coordinated on-site operations between the various Australian service providers, the Singaporean film crew and the Tiger Beer client who was also on the spot to make it a success.
COUNTRY : Australia
Check out the video of the event : https://www.facebook.com/TigerBeer.SG/videos/1710234379027253/