To promote the 2009, 2010 & 2011 Canton Fair in 12 countries across 5 continents.
Using airport advertising is an effective way to connect with consumers on the move. The high frequency delivered by the formats was excellent in keeping the Canton Fair tradeshow front of mind. Mediakeys secured a global campaign launched simultaneously in 13 airports worldwide: Roma, Milan, Frankfurt, Amsterdam, Moscow, Toronto, Los Angeles, Rio, Santiago, Sydney, Auckland, Tokyo & Hong Kong. The four-week campaign including B to B press and Internet, was designed to raise general awareness across the 12 countries.
The launch of the 2009, 2010 & 2011 Canton Fairs received massive media attention and the international campaign made a strong impression. Ex: in Roma, 56% of respondents said they had seen the ad at the airport.
