Promote Dolce & Gabbana's flagship accessories line, launched twice a year, in selected markets (NYC, Hong Kong, Paris, Tokyo, Milan, Roma, London, Barcelona, ...)
We needed to secure the most prestigious and exclusive sites covering the key areas. It would only be seen in glamorous locations targeting its audience while shopping, around exclusive and favourite fashion outlets.
The sites clearly made an impression with nearly one in two remembering the Dolce & Gabanna campaign. Our mission in securing the most prestigious large format sites dominating the high-end areas in the key cities was proven highly successful . The success was such that Dolce & Gabanna have been booking the same sites for the past consecutive 4 years
