To launch the Uniqlo brand – in line with its flagship store opening – at the very heart of Paris. Our challenge was to find a new way to drive as many people to the store and position the brand as a must have to all Parisians.
We identified the most important traffic flows in the vicinity to Uniqlo’s flagship store and secured the most impactful OOH sites with the highest share of voice. This included metro stations domination, full rear buses and street marketing executions.
Considered as one of the most successful launch in this sector by the national press. Over 800 persons waiting in line for the opening day.
