Airports are the crossroads of culture and demographics; airport advertising reaches out to a wonderful merging of personalities and opportunities. People are positive in airports, they are usually starting a journey whether for business or leisure, they are a captive audience.
A Nielsen study reveals airport advertising is a highly effective media platform that reaches frequent flyers, tourists and business travellers and raises brand awareness, in turn driving sales. Airport advertising outplays anything on a phone, computer or television, it can’t be avoided… and dwell time can be considerable.
For many products and services there is time to take action at the airport, products can be tested and purchased, websites can be visited whilst waiting, ideas and visits can be considered whilst arriving. Social chatter happens, it is a truly an influential place for your brand to be noticed.
Mediakeys have been international airport and poster specialists for over 25 years.