Today, we live our lives online, every purchase is researched online even if we don’t purchase it online. The digital age has put an end to buying on impulse. To build brands we really need to invest our marketing budgets smarter.
People are, on average, online for 24 hours a week, twice as long as 10 years ago, with one in five of all adults spending as much as 40 hours a week on the web (OFCOM Technology tracker). Digital advertising leverages this, ensuring you reach the right people with the right message at the right time.
Using our media exchange and digital marketing expertise, combined with the Dr Banner platform, we help brands to seamlessly plan, launch and optimise hyper-targeted online advertising campaigns. In addition to display advertising, the platform allows advertisers to create multiple banners in a few clicks, edit them, set a custom broadcast area and launch programmatic mobile and desktop campaigns, all in a matter of minutes, with no minimum investment.
Combining online advertising with out-of home and digital out of home is an extremely smart way to take advantage of audiences on the go, enhancing OOH campaigns with hyperlocal mobile really cuts through the noise. Our global Mediakeys team connect the dots helping you to use digital advertising to enhance your campaigns, reaching your audiences everywhere.