INSIGHTS

Mediakeys takes a practical approach to research, we like to investigate the media landscape, develop thought leadership and share valuable reports that will benefit our clients’ decision making. We love the power of data and opinion, and the ability it has to tell a story.

(Q2 2018)

Nielsen Total Audience Report

Nielsen Total Audience Report (Q2 2018) provides a seasonal look at media usage. Seasonality plays a role across linear platforms, but less so for digital. This report provides new insights into where technology, interests and the consumers’ media use intersect, in a fast and continuously evolving media landscape.

Nielsen Airport Insights

Nielson Airport Insights reveals  airport advertising is a highly effective media platform that reaches frequent flyers, tourists and business travellers, raising brand awareness and driving sales. Airport advertising outplays anything on a phone, computer or television, it can’t be avoided… and dwell time can be considerable.