OOH & DOOH
Starting our company as airport and poster specialists we really do excel in outdoor advertising. These days out of home advertising is very fast paced, increasingly digital and definitely the most creative way to make an impact in any city in the world.
Out-of-home (OOH) advertising has the strongest forecast of the traditional media types; surging it ahead is the strong projected growth in digital out-of-home. Overall, PWC predict OOH ad revenues will grow from $9.2 billion last year to $10.9 billion in 2020, when it will account for almost half, or 46 percent, of all outdoor ads.
Out-of-home advertising offers incomparable viewability in a brand safe environment. Digital out of home (DOOH) offers all of that and more with video, data flexibility, even sound and in time, add real programmatic capabilities to this mix and digital out-of-home will become the invincible format. Research suggests DOOH ads are already twice as likely to be seen and are 2.5 times more impactful than traditional OOH.
Unless a screen is physically blocked, ads are 100 per cent viewable to everyone who passes. A Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media.
Our independent approach and international expertise certainly shine in OOH advertising as we can connect you to the best sites for your brand, anywhere in the world, in one simple proposal, no matter who owns the site. We do the leg work, the negotiation and even the artwork delivery.